Money20/20 Europe

In recent months much as been said, taught and debated about GDPR: when is it applicable and to whom? How to build a ‘fine immune’ process? How to implement the law top to bottom in the organisation? However, the broader societal debate is quickly overtaking this narrow line of thinking. BADD (Big, Addictive, Anti-Competitive and Damaging to Democracy) behaviour puts every company under scrutiny and not only in the sharp visor of the regulator but of its entire – and active – user community, represented by politicians and activists. In this session we will focus on creating a much wider and strategic approach to GDPR, which is merely the beginning of many laws to come towards and approach that is consent centric and built on gaining and sharing trust with your audience. From compliance to societal acceptance. From vision to implementation – mind openers and takeaways.