Money20/20 Europe

If we have one thing left undone after so many years of rising FinTech, it is the that the customer should be at the centre of the organisation.  In the 90s, “CRM”, “customer first” and “one-to-one marketing” were the baselines of any strategy consultant’s work. Yet it was only in the mid-2010s that – thanks to newcomers and challengers – those words seem to have become reality. However, it is easy to execute full customer centric processes when you are in a niche market, not looking for ROI, and not always trying to cope with the infinite number of new regulations, but what about large incumbents and other players in the financial services ecosystem? Join us we leverage our collective experience to demonstrate that customer centricity is now more than ever the key to ROI and large scale developments. Uncover the importance of placing customer at heart of what you do, and join the panel for a spirited debate into the advances in tech and regulation driving customer personalisation at the minutest level.