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Tuesday, June 5 • 10:10am - 10:20am
Personalising the banking experience through psychology and machine learning

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As your customer base grows and more interactions happen online, it becomes increasingly difficult to create a personal customer experience. Datasine will demonstrate how the financial sector can improve customer engagement, loyalty and retention by understanding their customers better and personalising content at scale. Experience a live demo of a proven, AI-powered platform that can provide insights into the distinctive characteristics and preferences of your customers and automatically tailor generic content to match. Rather than being used for more invasive advertising, learn how psychology and machine learning can be combined to create more compelling customer experiences and deliver benefits for everyone.

avatar for Igor Volzhanin

Igor Volzhanin

CEO, DataSine
Igor is the CEO of DataSine, having founded the company in 2015. He moved to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, he spent 5 years working in international development and lived in New York, Frankfurt, Tirana, and New... Read More →

Tuesday June 5, 2018 10:10am - 10:20am BST
The Lion’s Den Stage