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Tuesday, June 5 • 11:30am - 11:45am
Who’s winning in the mobile banking app landscape: Key insights, benchmarks and trends

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Join this exclusive preview of the inaugural mobile banking app review, released at Money20/20 Europe in partnership with Visa.  The session will share key highlights from the most comprehensive study of its kind.  Collecting and analysing more than fifteen thousand data points from 51 apps and 40 different brands over a two-and-a-half-year period, he will share unprecedented insight into the evolution of mobile banking apps in the UK market.  Backed by extensive user testing of the most popular apps; the session will demonstrate the widening gap between established providers and the new challengers, laying out best practice and delivering lessons we’ve learned along the way.  Who has the fastest app and does that really matter? Who offers the best features? Which has become a must-have item this year?  There can only be one winner, so find out which app has been crowned champion; and more importantly, why.

Speakers
avatar for Mark O'Keefe

Mark O'Keefe

Founding Director, Optima Consultancy
Founding director of Optima Consultancy, Mark is a fellow of the Chartered Institute of Management Accountants. Operating across commercial finance, strategic change and business transformation he has 20+ years’ experience in the Payments business. His time client side was spent... Read More →


Tuesday June 5, 2018 11:30am - 11:45am
The Lion’s Den Stage