Money20/20 Europe

While it has revolutionized the experience and relationships consumers hold with brands the right use of data analytics has thoroughly changed shopping. Convenience, ease-of-use, rising expectations can all be met and improved through the use of analytics, and an understanding of each customer at an individual level. This will help to shape and optimise retail and in turn improve competitiveness through better customer service. As payment industry, we need to stay ahead of this by delivering real value to retailers with insights only payment data can show. Especially as digitalization of payment and seamless payment goes along with the imperceptibly of the payment industry in the future otherwise.