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Aldo de Jong

Claro Partners
Aldo de Jong is the co-founder of Claro Partners and Startupbootcamp IoT & Data. Claro Partners has offices in Barcelona and Toronto. Aldo helps corporations and startups to design services and business models in the context of disruptive shifts. Over the years he has lead deep ethnographic and business expoloration initiatives about these deep shifts that create whole new opportunity landscapes, such as the personal data economy, the internet of things and people, FinTech, the digital customer, from ownership to access, microbusiness and networked business models. Aldo is a strategist with strong analytical capability and business acumen, coupled with creativity and passion for understanding people. He understands what it takes to take an initiative through the organization to the marketplace. He focuses on working with leaders in industries affected by disruption, like media, telecoms, technology and financial services and with disruptive start-ups. Prior to founding Claro, he brought Smart Design to Europe and worked at General Electric. He holds an MSc in engineering form Delft and MBA from IESE. He has recently lead the Always in Beta project that looked into rethinking financial services for the digital customer and future competitive landscape, in collaboration with the Anthemis Group and six partner banks. With his team he also developed a framework and approach for financial services companies to partner with FinTech companies to create new offers for their customer that has been applied with successful launches in the marketplace less than a year after the initiation of this approach.