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Hilda Jenkins

Barclays UK
Digital Experience & Engagement Director
Hilda Jenkins has over 18 years as an experience digital product professional working across both financial & retail sectors. Hilda is currently working for Barclays PLC in the digital division bringing digital transformation & leadership to a leading UK Bank. Helping the bank to transform and bringing new customer centric digital propositions to our customers in a post PSD2 world that compliment open banking.

The role is diverse and involves creating perfect, personalised experience for our customers on the Barclays mobile banking app, websites and the cross channel capabilities at scale across a large corporate organisation for multiple business verticals covering all core journeys across Payment, transactions, homepages and servicing.

Her early career started at Harvey Nichols delivering their first ecommerce offering. She went on to work at ASOS, the online start-up fashion retailer where she delivered their first mobile website in 2009. Hilda then went on to lead the formation and delivery of Tesco’s digital product/design capabilities for smartphone and tablet across multiple business divisions. She led and built a high-performing product development team and helped establish the London-based facility for the creation of market leading digital experiences with millions of users establishing the foundations of Tesco’s multichannel leadership.

Successfully delivered transformational projects for Tesco on an international scale: new cross-platform online grocery shopping app; MyStore application, a rich digital experience focused on the in-store retail journey; software for the hugely successful Hudl tablet computer.

I'm passionate about getting great products out to customers that are built with data driven decisions, have been thoroughly researched and tested to ensure they are best in class.

Specialties: Product management, product development, digital strategy, business development, multichannel experience, mobile commerce, e-commerce, UX, internal startups, digital transformation and leading Agile delivery in large corporate organisations.