Joaquin de Valenzuela joined Salesforce in late 2015, where he is responsible for leading the Salesforce FinServ Industry Organisation in EMEA. focused on growing the Customer Success Platform Ecosystem across the region and helping customers be more successful with Salesforce

Prior to Salesforce Joaquin was leading globally the Digital Banking & Modernisation Solutions team at Oracle. Joaquin has 20 years of experience in working with retail & corporate banks, and wealth management firms around the globe (helping them to innovate and move forward with their Transformational initiatives in areas such us digital transformation, omnichannel, mobile payments, wholesale payments and Core systems.