Jorge Soto is a Colombian entrepreneur, he studied business management and political sciences and has always been a technology fan.

In his career as an entrepreneur for 15 years, he founded 6 companies and always arrived at the same problem, how to do his bookkeeping, a real problem for all SMBs. To solve this, he created Alegra.com , a bookkeeping application to help SMBs in emerging markets to keep a complying accounting with just a few minutes every day.

Today, 5 years later, Alera has more than 145.000 registered companies and more than 25.000 daily active users, it serve companies in 16 countries and it has help thousands of SMBs to grow and sell more.