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Mark O'Keefe

Optima Consultancy
Founding Director
Founding director of Optima Consultancy, Mark is a fellow of the Chartered Institute of Management Accountants. Operating across commercial finance, strategic change and business transformation he has 20+ years’ experience in the Payments business. His time client side was spent with Marks & Spencer Money as a key member of the team that successfully launched the largest ever retail card conversion in Europe and at Capital One Bank where he helped to shape and develop the financial planning function for the UK entry. Mark has served as part of the Visa Business School faculty since 2006 and has delivered many workshops and speaks at conferences across Europe. His consulting assignments cover multi-payment products with a broad spectrum of retailers, issuers, acquirers and payment schemes across the globe. His recent focus has been helping clients with their strategies and approach to navigate the impact, opportunities and threats to their business from PSD2 together with the development of a two-year comprehensive benchmark study of UK mobile banking and finance apps