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avatar for Teana Baker-Taylor

Teana Baker-Taylor

Coinfloor
Chief Marketing Officer
Teana is the Chief Marketing Officer at Coinfloor, the longest established group of cryptocurrency exchanges for institutional or sophisticated investors and traders , founded in 2013.

Passionate about the opportunities emerging from cryptocurrencies as a burgeoning asset class, Teana joined Coinfloor in January 2018. She is responsible for the development and oversight of Coinfloor’s brand and marketing, including public, investor and media relations, government affairs and public policy, and research and market insight. As a member of Coinfloor’s senior leadership team of financial institution and cryptocurrency experts, Teana contributes to Coinfloor’s overall business and product development strategy, focused on supporting the long-term sustainability of the cryptocurrency market.

Teana possesses more than 20 years experience in strategic branding, marketing and communications, with a depth of expertise in Fintech, Banking and Capital Markets. Prior to joining Coinfloor, Teana was the Global Head of Client Strategy for HSBC’s transaction banking business, where she focussed on innovation strategy and blockchain initiatives.

Prior to this role, Teana was Global Head of Marketing for HSBC’s Payments and Cash Management business. Prior to joining HSBC, Teana held senior marketing and communications positions at Citi, Fiserv, Royal Bank of Scotland and Hilton Hotels.

Teana is a member of the Global Digital Finance Advisory Council and was a member of the World Economic Forum’s G-20Y Technology and Innovation working group in 2017.