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avatar for Michelle Evans

Michelle Evans

Euromonitor International
Global Head of Digital Consumer Research
Michelle Evans is the Head of Digital Consumer Research at Euromonitor International. In her role, she oversees the firm’s research on the digital consumer, providing actionable insights and in-depth analyses into how technological advances are reshaping the way consumers browse and buy goods and services globally. She regularly writes and speaks about Euromonitor’s research with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media. Recognized as a thought leader in digital commerce, she was named a Power Women in Fintech by Innotribe in 2015, a Woman on Top in Tech by Asian Entrepreneur in 2016 and a Woman to Watch by Remodista in 2018. She has shared her expertise across industry events, including Money 20/20, Trustech, Forum E-Commerce Brasil, Mobile Shopping and CONNECT Mobile CX Summit in the capacity as a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she has a reoccurring column in Forbes and is regularly quoted in publications globally.